Work

Brand personality as a direct cause of brand extension success: does self-monitoring matter?

Year: 2016

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-04-2014-0954

Authors: Graham Ferguson, Kong Cheen Lau, Ian Phau

Institution: Curtin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2489712129

FWCI: 8.326

Cites: 83

Cited by: 31

Related to: 10