Work

The Role of Marketing Strategies in Modern Business and Society

Year: 2015

Type: book-chapter

Source: Advances in finance, accounting, and economics book series

DOI: 10.4018/978-1-4666-8219-1.ch015

Author: Kijpokin Kasemsap

Institution: Suan Sunandha Rajabhat University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2489930752

FWCI: 10.47

Cites: 179

Cited by: 7

Related to: 10