Work

Marketing of Professional Services

Year: 1997

Type: book-chapter

DOI: 10.1007/978-1-349-14402-0_17

Author: Ivor H. Seeley

Institution: Nottingham Trent University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2490122480

FWCI: 11.84

Cites:

Cited by: 23

Related to: 10