Work

Multioptionales Konsumentenverhalten und Marketing

Year: 1998

Type: book

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-322-97766-3

Author: Annette Schüppenhauer

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2490125568

FWCI: 0.787

Cites:

Cited by: 32

Related to: 10