Work

Theoretical Aspects of Brand Building in Seafood Industry

Year: 2013

Type: article

Abstract: is an output of scientific grant VEGA: 1/0473/12 Integrated model of building of brand value as a tool of business marketing mix.

Source: Hrčak Portal of scientific journals of Croatia (University Computing Centre)

Authors: Anna Křižanová, Jana Majerová, Tomáš Klieštik, Peter Majerčák

Institution: University of Žilina

Language: Croatian

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Life below water

Open Access status: green

OpenAlex ID: W2490828413

FWCI: 3.957

Cites:

Cited by: 24

Related to: 10