Work

A Critical Evaluation of the New Service Development Process: Integrating Service Innovation and Service Design

Year: 2000

Type: book-chapter

Source: Sage eBooks

Parent work: New Service Development: Creating Memorable Experiences

DOI: 10.4135/9781452205564.n1

Authors: Susan Paul Johnson, Larry J. Menor, Aleda V. Roth, Richard B. Chase

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2491592051

FWCI: 17.89

Cites:

Cited by: 273

Related to: 10