Work

Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study

Year: 2016

Type: article

Source: Construction Management and Economics

DOI: 10.1080/01446193.2016.1211719

Authors: Sui Pheng Low, Shang Gao, Mohammad Matin Mohdari

Institutions: National University of Singapore, University of Newcastle Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2492062034

FWCI: 0.694

Cites: 42

Cited by: 10

Related to: 10