Work

Data Mining Techniques in CRM

Year: 2010

Type: book

Source: Wiley eBooks

DOI: 10.1002/9780470685815

Authors: Konstantinos Tsiptsis, Antonios Chorianopoulos

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2492283792

FWCI: 6.761

Cites:

Cited by: 91

Related to: 10