Work

Winning in smart markets

Year: 1999

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/(sici)1520-6653(199924)13:1<2::aid-dir1>3.0.co;2-l

Author: Rashi Glazer

Institution: University of California, Berkeley

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2492360683

FWCI: 33.24

Cites:

Cited by: 75

Related to: 10