Work

Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects

Year: 2013

Type: book-chapter

Source: Review of marketing research

DOI: 10.1108/s1548-6435(2013)0000010010

Authors: Durairaj Maheswaran, Cathy Yi Chen, Junhong He

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2492420006

FWCI: 19.95

Cites: 116

Cited by: 29

Related to: 10