Work

Marketing and the Small Firm

Year: 1987

Type: book-chapter

DOI: 10.1007/978-1-349-18881-9_2

Author: Derek Waterworth

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2492432706

FWCI:

Cites: 1

Cited by: 24

Related to: 10