Work

Creating and Delivering Value in Marketing

Year: 2014

Type: book

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11848-2

Author: Harlan E. Spotts

Institution: Western New England University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2492739924

FWCI: 0.815

Cites:

Cited by: 11

Related to: 10