Work

Understanding meaning transfer in celebrity endorsements: a qualitative exploration

Year: 2016

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-03-2015-0020

Authors: Varsha Jain, Subhadip Roy

Institutions: Mudra Institute of Communications Ahmedabad, Indian Institute of Management Udaipur

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2493352495

FWCI: 5.551

Cites: 71

Cited by: 80

Related to: 10