Work

Emotions in Advertising

Year: 2007

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781848607897.n8

Authors: David W. Stewart, Jon Morris, Aditi Grover

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2493386429

FWCI: 2.427

Cites:

Cited by: 16

Related to: 10