Work

Modeling Marketing Mix

Year: 2006

Type: book-chapter

Source: Sage eBooks

DOI: 10.4135/9781412973380.n24

Author: Gerard J. Tellis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2493393076

FWCI:

Cites: 7

Cited by: 27

Related to: 10