Work

Markenkannibalisierung in Markenportfolios

Year: 2005

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-322-84747-8_12

Authors: Heribert Meffert, Martin Koers

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2493738976

FWCI: 3.963

Cites: 12

Cited by: 16

Related to: 10