Work

I love to hate you: Loyalty for disliked brands and the role of nostalgia

Year: 2015

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2015.10

Authors: Melike Demirbag-Kaplan, Cansu Yildirim, Selin Gulden, Damla Aktan

Institution: İzmir University of Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W249391359

FWCI: 3.314

Cites: 129

Cited by: 50

Related to: 10