Work

Old Spice: Repeating Success in the Face of Competitive Threat

Year: 2017

Type: article

Source: Kellogg School of Management Cases

DOI: 10.1108/case.kellogg.2016.000240

Authors: Derek D. Rucker, Mauricio O'Connell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2494390098

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