Work

The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.07.012

Authors: Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat

Institutions: University of Almería, Universitat Oberta de Catalunya, Universidad de Granada

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2494434564

FWCI: 2.081

Cites: 66

Cited by: 17

Related to: 10