Work

Advances in Advertising Research (Vol. VI)

Year: 2015

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-10558-7

Authors: Peeter Verlegh, Hilde Voorveld, Martin Eisend

Institutions: Vrije Universiteit Amsterdam, University of Amsterdam, European University Viadrina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2494630631

FWCI: 3.996

Cites:

Cited by: 29

Related to: 10