Work

Consumer acquisition of product information and subsequent purchase channel decisions

Year: 2004

Type: book-chapter

Study design: Observational Study

Source: Advances in applied microeconomics

DOI: 10.1016/s0278-0984(02)11034-0

Authors: Michael R. Ward, Michelle Morganosky

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2494722317

FWCI: 6.712

Cites: 16

Cited by: 21

Related to: 10