Work

15. Culture and Consumption

Year: 2010

Type: book-chapter

Source: Princeton University Press eBooks

DOI: 10.1515/9781400835584.331

Author: Viviana Zelizer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2494894427

FWCI: 44.35

Cites:

Cited by: 103

Related to: 10