Work

Brand Orientation in der Ernährungsindustrie

Year: 2004

Type: book

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-322-81168-4

Authors: Matthias Schramm, Achim Spiller, Torsten Staack

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2494917401

FWCI: 1.006

Cites:

Cited by: 15

Related to: 10