Work

From Brand Identity to Audio Branding

Year: 2009

Type: book-chapter

Source: Nomos eBooks

DOI: 10.5771/9783845216935-36

Author: Karsten Kilian

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2495042208

FWCI: 8.009

Cites:

Cited by: 23

Related to: 10