Work

Markenmanagement in der Automobilindustrie

Year: 2005

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-90755-4

Authors: Dannenberg, Jan, Kalmbach, Ralf G, Gottschalk, Bernd

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2495811784

FWCI: 1.24

Cites:

Cited by: 21

Related to: 10