Work

Armin KLEIN (Hg.): Kompendium Kulturmarketing. Handbuch für Studium und Praxis. München (Vahlen) 2011, 421 Seiten

Year: 2012

Type: book-chapter

Source: transcript Verlag eBooks

DOI: 10.14361/transcript.9783839422854.383

Author: Robert Peper

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2495904280

FWCI: 6.934

Cites:

Cited by: 22

Related to: 10