Work

Marketing and Development: Macromarketing Perspectives

Year: 2001

Type: book-chapter

Source: Sage eBooks

DOI: 10.4135/9781452204765.n12

Authors: Thomas A. Klein, Robert W. Nason

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2496491979

FWCI: 6.56

Cites:

Cited by: 37

Related to: 10