Work

Essays In Branding: A Look At Brands Through The Consumers' Eyes

Year: 2007

Type: article

Authors: Subba Rao, Sanjay Puligadda

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2497073921

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Cites: 75

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Related to: 10