Work

Technology-based service delivery: A classification scheme for developing marketing strategies

Year: 1994

Type: book-chapter

Source: Advances in services marketing and management

DOI: 10.1016/s1067-5671(94)03012-x

Author: Pratibha A. Dabholkar

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2497176233

FWCI: 7.907

Cites: 26

Cited by: 140

Related to: 10