Work

Designing consumer-product attachment

Year: 2003

Type: book-chapter

Source: CRC Press eBooks

DOI: 10.1201/9780203608173-c59

Authors: Hendrik Schifferstein, Ruth Mugge, Paul Hekkert

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2497329266

FWCI: 11.18

Cites: 2

Cited by: 76

Related to: 10