Work

Les particules expérientielles de la quête d'authenticité du consommateur

Year: 2002

Type: article

Source: Décisions Marketing

DOI: 10.7193/dm.028.33.42

Authors: Véronique Cova, Bernard Cova

Institution: Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2497758253

FWCI: 2.959

Cites:

Cited by: 88

Related to: 10