Work

The role of a model’s race in influencing Chinese consumers’ product perception

Year: 2016

Type: article

Source: Asian Business & Management

DOI: 10.1057/abm.2016.1

Authors: Xiaobing Xu, Rong Chen

Institution: Tsinghua University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W2497966211

FWCI: 2.081

Cites: 80

Cited by: 8

Related to: 10