Work

PR-Verständnis im Marketing

Year: 2005

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-322-99902-3_17

Author: Peter Szyszka

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2498047204

FWCI: 1.982

Cites: 8

Cited by: 13

Related to: 10