Work

Understanding Digital Marketing—Basics and Actions

Year: 2016

Type: book-chapter

Source: Management and industrial engineering

DOI: 10.1007/978-3-319-28281-7_2

Authors: Teresa Piñeiro-Otero, Xabier Martínez-Rolán

Institutions: Universidade da Coruña, Universidade de Vigo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2498487133

FWCI: 11.04

Cites: 19

Cited by: 123

Related to: 10