Year: 2015
Type: article
Abstract: The purpose of this paper is a theoretical reconstruction of the principles of the concept of sustainable city marketing as a modern management model, based on a survey of the literature. The paper also presents the concept of sustainable development as the foundation of sustainable marketing. The concept of sustainable development is a solution to current global economic, environmental and social problems. It has become a principle acknowledged worldwide at almost all levels of administration and in corporate practice. Sustainable marketing is a management concept reflecting the implementation of sustainable development principles in marketing. Sustainable marketing should become an inherent part of policy documents and an important management tool.
Author: Agnieszka Łukasiewicz-Kamińska
Institution: Cardinal Stefan Wyszynski University in Warsaw
Language: Polish
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2498725106