Work

A model for the mobile market based on customers profile to analyze the churning process

Year: 2016

Type: article

Source: Wireless Networks

DOI: 10.1007/s11276-016-1334-8

Authors: Mario Rogelio Flores-Méndez, Marcos Postigo-Boix, José Luis Melús-Moreno, Burkhard Stiller

Institutions: Universitat Politècnica de Catalunya, University of Zurich

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Consejo Nacional de Ciencia y Tecnología, Ministerio de Economía y Competitividad, Seventh Framework Programme

Awards: G2001732454, G4431185230

OpenAlex ID: W2498871051

FWCI: 2.081

Cites: 26

Cited by: 9

Related to: 10