Work

Situation Perception and Message Strategy Selection

Year: 1986

Type: article

Source: Annals of the International Communication Association

DOI: 10.1080/23808985.1986.11678617

Authors: Michael J. Cody, John O. Greene, Peter J. Marston, H. Dan O’hair, Kevin T. Baaske, Michael J. Schneider

Institutions: University of Southern California, Purdue University West Lafayette, New Mexico State University, Northern Illinois University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2500598317

FWCI: 16.17

Cites: 47

Cited by: 31

Related to: 10