Work

Branding play for children: VERBTM It’s what you do

Year: 2008

Type: book-chapter

DOI: 10.1093/acprof:oso/9780199237135.003.0006

Authors: Marian Huhman, Simani M. Price, Lance D. Potter

Institution: Westat (United States)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2500614958

FWCI: 7.351

Cites: 30

Cited by: 11

Related to: 10