Year: 2015
Type: article
Abstract: The paper describes the possibilities of using the method of stakeholder analysis based on the example of tourism companies. On the basis of the characterisation of particular stakeholder groups the hierarchy of importance was created which is a significant contribution to service company management. The analysis concerned all aspects of the functioning of a tourism company: microenvironment, macroenvironment and competitive environment. The picture obtained as a result of analysis forms the basis for further research into stakeholders and defining a complex strategies of managing relationships among them.
Author: Anna Przybylska
Institution: Adam Mickiewicz University in Poznań
Language: Polish
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2500629205