Work

Variety-seeking-behavior im Konsumgüterbereich

Year: 1997

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-96495-3

Author: Bernd Helmig

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2500778957

FWCI: 4.44

Cites:

Cited by: 35

Related to: 10