Work

Integrated Marketing Communications and How it Relates to Traditional Media Advertising

Year: 1999

Type: book-chapter

Source: Sage eBooks

DOI: 10.4135/9781452231440.n34

Author: Don E. Schultz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2501103263

FWCI: 13.95

Cites:

Cited by: 35

Related to: 10