Work

Retail Power Plays: From Trading to Brand Leadership

Year: 1997

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1007/978-1-349-14378-8

Authors: Andrew Wileman, Michael Jary

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2501307293

FWCI: 7.104

Cites:

Cited by: 91

Related to: 10