Work

Identification and Attachment in Consumer-Brand Relationships

Year: 2015

Type: book-chapter

Study design: Observational Study

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-643520150000012006

Authors: Sankar Sen, Allison R. Johnson, C. B. Bhattacharya, Juan Wang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2501314488

FWCI: 12.22

Cites: 43

Cited by: 43

Related to: 10