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Strategies to enhance consumers’ identification with a service firm

Year: 2016

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-10-2014-0340

Authors: Min-Hsin Huang, Zhao-Hong Cheng

Institution: National Sun Yat-sen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2501744340

FWCI: 11.1

Cites: 50

Cited by: 31

Related to: 10