Work

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

Year: 2016

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2016.1172404

Author: Sonja Bidmon

Institution: University of Klagenfurt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2502138267

FWCI: 9.713

Cites: 104

Cited by: 95

Related to: 10