Work

The Product and the Brand

Year: 2012

Type: book-chapter

Source: Sage eBooks

DOI: 10.4135/9781452231372.n13

Authors: Burleigh B. Gardner, Sidney J. Levy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2503597363

FWCI: 289.5

Cites:

Cited by: 566

Related to: 10