Work

A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan

Year: 2002

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-930708-31-0.ch004

Authors: Edward Ip, Joseph Johnson, Katsutoshi Yada, Yukinobu Hamuro, Naoki Katoh, Stephane Cheung

Institutions: University of Southern California, University of Miami, Kansai University, Osaka Sangyo University, Kyoto University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2503880451

FWCI: 5.767

Cites:

Cited by: 4

Related to: 10