Work

Marketing to the Ageing Consumer

Year: 2012

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230378209

Authors: Dick Stroud, Kim Walker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2504038726

FWCI: 0.898

Cites:

Cited by: 10

Related to: 10