Work

Sources and Status of Marketing Theory

Year: 1995

Type: book-chapter

DOI: 10.1007/978-1-349-24260-3_3

Author: Stephen Brown

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2504451756

FWCI: 9.171

Cites: 74

Cited by: 11

Related to: 10