Work

Nothing Matters More to People than People: Brand Meaning and Social Relationships

Year: 2015

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-643520150000012005

Author: Aaron C. Ahuvia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2504615201

FWCI: 27.93

Cites: 110

Cited by: 49

Related to: 10